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Local SEO: How to rank organically and increase your visibility

Many people think that SEO is only necessary for huge companies that want to sell their products all over the world, but that's not true anymore. For small companies it is very useful to do SEO. In Florida and Verona Beach, local SEO can help you attract more customers to your business Search Recon Florida.

What is local SEO?

Local SEO is exactly what the name suggests. Google has many different criteria that it uses to suggest search results to its users. One of these criteria is distance from your company. This is where the local component comes into play.

If you are close to the Google user, then Google will give the user results that show your company along with the companies of your competitors. It is very important that you are high on this list so that local customers can find you more easily.

What's the use of local SEO?

Local SEO can bring you a lot of customers. For example, if you run a restaurant in a city and rank very high using local SEO, then the people who google restaurants will find your restaurant at the top of the list. Of course, most people go to the restaurant that is best ranked on Google.

In this way, you not only win customers, but also local customers. The big advantage of local customers is that local customers do not live far away from your company. In this way, customers could become regular customers. These customers will remember your company and always come back to you when they need your services or products.

What are important aspects for local SEO?

The most important aspects of local SEO are:

  • Google reviews
  • Your company profile
  • Links to your website
  • A way to contact you
  • Mobile friendliness

You can certainly imagine that Google reviews are a big factor in local SEO. But you don't have to fight for every single customer to give you a 5-star rating, on the contrary only 5-star ratings can be disadvantageous. If a company has very many 5-star ratings, then Google will believe that these ratings are fake. Don't be sad if you get some mediocre reviews because they show Google that your reviews are real.

When you create a local profile for Google, you can write a short description of your company. Be honest in this description and show your potential customers why they should choose your company over other companies. You should also link to your company's website and give potential customers a way to contact you.

You should also make sure that your website is mobile friendly. This means that customers who use a mobile phone to access your website will find a working website. Local businesses are often googled on the go, so you need to make sure these customers can find all the important information about your business.


Local SEO has a great importance for businesses. Through local SEO you can win a lot of new customers who can become your regular customers. Therefore, do not disregard local SEO.